WE ARE LEGENDS
I served as Graphic Design Lead on PUMA’s We Are Legends platform — a storytelling and product initiative led by an internal collective of Black designers celebrating Black excellence and cultural impact through design. The work involved shaping visual language and apparel graphics across The Yard collection, honoring HBCU heritage and yard culture while uplifting authentic creative expression. As part of the collective, I had creative freedom to interpret and develop original graphic work that aligned with the platform’s mission to empower Black creatives and shift cultural narratives. The platform and its releases drew attention for its cultural relevance, designer-led storytelling, and commitment to representation within both the industry and broader communities
