TMNT X PUMA
Developed a graphic system and apparel direction for the PUMA × Teenage Mutant Ninja Turtles collaboration released during NBA All-Star Weekend 2025. This was a true creative collaboration, with the opportunity to reinterpret and redraw the TMNT IP through a basketball lens while maintaining brand and character integrity. The work pulled from underground hoops culture, character iconography, and custom typography to create a bold yet wearable collection. Designed as a flexible system across tees, shorts, hoodies, and merch, the collection launched alongside All-Star Weekend activations and generated strong fan buzz as a standout nostalgic moment.
