STEWIE

For the Stewie 3 “Tokyo Nights” release, I created an all-over print system used across both apparel and footwear. Inspired by Tokyo’s neon signage and after-dark energy, the graphic language layered bold iconography, custom type, and vibrant color into a dense visual world that felt electric, fast, and alive. The execution was about building a print that could scale across multiple product surfaces while staying cohesive—bringing the same graphic intensity to performance apparel and the Stewie 3 silhouette without losing clarity or function.

For “Lace ‘Em Up,” I created a full graphic system inspired by lace, translating ornamental textures into a bold, sport-driven visual language. Across AOP, graphics, and typography, the system was designed to scale across multiple silhouettes while maintaining a cohesive identity bringing a refined, feminine edge to performance without relying on athlete branding.

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