In SS 2024 we launched a new visual era for the Melo line with MELO SPARK. The idea pulled from digital worlds and genetic evolution — treating Melo like a next-level being with unreal abilities and translating that into bold, tech-driven graphics and storytelling.
In AW 2024 we dropped 1 LOVE. The collection pulled from classic arcade energy — inspired by old-school games like Space Invaders — and reimagined through LaMelo’s “Not From Here” universe. I used bold illustration, retro-digital graphics, and bright colors linking back to the footwear to turn the collection into a playful and cohesive offering.
AW 2025 marked a new shoe launch. For MELO WORLD TOUR, we reimagined Melo as an intergalactic rock star on tour. The graphics moved darker, drawing from heavy metal tour merch and underground music culture. Released alongside the MB.05, the collection aligned apparel and footwear into one cohesive visual language that pushed the story forward.
SS26 — Melo World: Intergalactic Tour builds on the evolving narrative of Melo’s universe, imagining LaMelo as a headliner traveling through an intergalactic festival circuit. The collection leans into bold, comic-inspired illustration, custom typography, and character-driven graphics to bring that world to life — blending performance energy with a more expressive, otherworldly identity.
Execution played a key role in pushing the concept further. Graphics were engineered with color-shifting print techniques that mimic radiation, creating a dynamic visual effect that changes depending on movement and light. The result is a system that feels alive — immersive, high-impact, and aligned with Melo’s larger-than-life presence both on and off the court.
